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Paid Search & Shopping
Google and Microsoft Ads across Search, Performance Max, Shopping, and YouTube. 8+ years and 20+ accounts of knowing when to trust the automation and when to rein it in.
Open to new opportunities
Marketing that pays
Marketing that pays
for itself.
I'm Parker Hurley, a digital marketer with 8+ years running paid media for brands in dozens of industries. Strategy, budgets, creative testing, and measurement: I own accounts end to end and report in plain English.
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Years in digital marketing
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Ad accounts managed
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National DMC champion
01 · About
Marketer at heart, technologist by nature.
I studied Digital Marketing at Western Michigan University, one of a handful of schools in the country to offer the degree, and placed first at the Digital Marketing Competition National Championship before graduating. Since then I've spent 8+ years managing paid media across just about every industry a Google rep can name: HVAC, dental, financial services, senior living, roofing, ecommerce, and more.
My roots are technical. Before marketing I worked in IT support and network maintenance, and I've been tinkering with hardware and software my whole life. That matters more than ever now that good marketing is half engineering. Ad platforms run on automation and AI, and the marketers who win are the ones who feed those systems clean data and strong creative, then tell you honestly what's working.
Quick facts
- Based inMichigan, USA
- FocusPaid Media & Strategy
- DegreeBBA, Digital Marketing
- CertifiedGoogle Ads
- PlatformsGoogle, Microsoft, Meta
02 · Capabilities
Skills that cover the whole funnel.
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Paid Social
Meta campaigns built on Advantage+ with disciplined creative testing, plus LinkedIn, Reddit, and Pinterest when a brand's audience lives there.
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Client Strategy & Reporting
Comfortable owning the relationship: strategy, budget planning, weekly calls, and quarterly reviews that translate performance into plain English.
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Analytics & Measurement
GA4, Tag Manager, server side tagging, and Consent Mode set up right. Clean conversion data feeding the platforms and dashboards people can actually read.
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Landing Pages & CRO
WordPress and Shopify experience with fast landing pages, lead forms, and conversion tracking, so campaigns always have somewhere worth sending traffic.
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Email & Retention
Automated flows in Klaviyo and Mailchimp, with an eye for email design, list health, and campaigns that keep customers coming back.
03 · Off the clock
What I get up to.
Building PCs
I build and customize desktops, eight and counting. It's therapeutic, and I love helping friends and family with their machines.
Cars
Plenty of weekends spent wrenching with friends on my heavily customized 2009 Subaru Impreza.
Snowboarding
Riding since age 7, with Steamboat, Salt Lake City, Big Sky, and Whistler Blackcomb among the favorites.
04 · Contact
Let's build something
Let's build something
that performs.
Hiring for a paid media role, or just want to talk shop? Email me or use the form below. I read and answer everything myself.
parker@parkerhurley.co